Search-Engine-Optimization Consulting Service
Our training and experience in the area of SEO allow us to focus on both the big picture and the small details. This means that the overall business situation will always be considered, including branding, positioning, pricing models, as well as keywords, code, and links. As analysts, we will share our experience and knowledge along the way, establishing a strong partnership and education relationship that in my opinion, is critically important.
How does it work?
Typically, a Custom SEO Consulting Program begins with an SEO audit to examine in detail the factors that impact search engine rankings and visibility – your sites’ technical infrastructure, content, link profile, and competition.
Next, an analysis and report is carried out with the client, proposing the recommendations that will guide the development of the SEO strategy to be followed in the coming months. Generally, the recommendations will be based on “getting your money’s worth” (that is, ROI), seeking a balance between the investment required to improve a certain aspect and the potential rewards.
The results of the initial audit will then become the basis of the SEO Strategic Plan, an optimization program, tailor-made, unique to your site and its current visibility and positioning situation, traffic and current conversion.
Why invest in SEO?
Search Engine Optimization helps businesses boost their online visibility in short and long terms. Unlike paid advertising and social media who also help with visibility, if set up correctly, SEO will keep contributing to bring traffic over time.
It is today an essential tactic for companies that want to drive website traffic and grow their online visibility. The best scenario happens when SEO is adapted and considered with other digital marketing strategies, while being aligned to the company’s KPIs.
Companies should invest in SEO to create content that aligns with their potential customers’ search intent.
Understanding search intent and having a digital strategy aligned to that concept is absolutely critical to every business.
SEO is built by three main subjects or pillars: Technology, Relevancy and Authority.
With technical SEO we make websites easier to be crawled, indexed, discovered and used by the potential customers, with a good content strategy we’ll “match” our content to what they are searching and the authority will be built by executing smart and effective reputation campaigns.
The bottom line is you’ll need an excellent performance of your technology, a good content relevancy and great authority to rank higher in search results, and I’ll be there to manage all these efforts and make things really happen!
The basics of SEO
To make it simple, SEO is based on three main pillars: Technology, Relevancy and Authority. If you do them all properly and consistently, you will end up enjoying a large flow of traffic that does not depend on your advertising budget.
For many years we’ve been delivering SEO and content strategy consultancy services, that included research and analysis of data, optimization, redesign and develop all types of websites, especially for those who have difficulties with visibility and positioning in search engines, but not only. In general terms, the goal is to generate a greater return on your business investments.
In short, it’s about making your business reach its true potential online using these three pillars:
Technology
For a website to be search-engine-friendly, we need it to have a balance between its technical infrastructure and its server configurations.
Authority
We’ll talk about the right sources, and let the right organizations talk about your business in a positive light and most important, in a relevant way.
Relevancy
Be extremely relevant to the topics we want to be found on search. Focus on On-page optimization, your competitors and what must be implemented to compete effectively in your market.
What does our consulting service include?
SEO consulting is what we do for more than 15 years and we really love it. We love the challenge of working with so many different clients, industries, solving different issues – but the goals are always the same. To grow our client’s business. The methodology of my work consists in the following:
- Competitors Analysis, determining what must be implemented to compete effectively in the market according to your target keywords.
- Analysis of the technical infrastructure of your site, including the quality of the code, the hosting server and its speed, IP addresses and background, robots.txt file, site structure and files, etc.
- Keyword research to make sure you are working on the right keywords for your target market.
- Review the content of your site to ensure that it is presented in a way that is easy to understand, both for search engines and for site visitors.
- Link Profile Analysis is a review of internal and external links, including relevance / topic, quality and quantity, and use of anchor text.
- Conversion analysis of visitors in certain stages of the business life and study of ways to improve the conversion of your traffic into more queries, leads or income.
Sounds interesting?
Let’s have a talk! Our service and fees vary according to the characteristics of the business, website and digital life history. Each project is different and depends on the complexity and competence in its field, but not only! Factors such as the quality of the content, the viral potential of your branding, target audience, etc. will also be necessary to take them into account.