Experience

Digital Marketing Specialist @ Tovia — Los Angeles, 2015-Present

A lot of SEO, Analytics and Social Growth. When I say “a lot” I really mean it! Huge user databases, daily A/B tests routines, Email Marketing, traffic from thousands of affiliates. I’ve learned a lot! Working on leading site changes and optimizations, innovating with new promotion techniques across a network of multiple sites, with millions of unique visitors from 5 continents and a huuuuge paid subscribers user base. Grew our organic traffic from Google, Bing and Yandex using white-hat strategic techniques only… (ha ha!), outranking competitors and even our very-old affiliates (that historically were allowed to use our own brand names…).
I also was in charge of building the company’s new social networks (today they call it “Community Management”), successfully reaching to more than a million followers on Instagram, Facebook, Twitter and Reddit.
You can read more about this job on my LinkedIn profile.


SEO Specialist @ Genius Fund — Los Angeles, 2018-2020

Another GREAT place to work in. I had so much fun with those guys! I was in charge of the SEO & Inbound Marketing of their online properties built for B2B and B2C of hemp-derived products and isolated ingredients.
With Genius I coordinated within a new marketing team to build and optimize new web experiences for wholesale clients across the cannabis industry; communicated specific reports and dashboards to stakeholders.
I worked in the development of new websites in alignment with SEO strategy; collaborated with designers, content creators, video editors, and PR to develop great and compelling content. Unfortunately the company went out of business when the FDA disapproved CBD to be used as ingredient in dietary supplements and Covid-19 pandemic started.


SEO Consultant @SEO Team — Israel, 2006-2013

That was one of the first White-label SEO agencies in Israel. A lot of undercover and “underground” work was done for other companies in multiple industries. Started up in 2006 we accomplished an exponential grow that lead to the opening this business in Tel Aviv, Israel. In the early years of SEO we found a huge opportunity in optimization for e-commerce sites. We managed to work on the key conversion points in the marketing funnel, including landing pages, shop/transactional flows, website calls-to-action (CTAs), and lead-generation forms. We were performing A/B tests and multivariate tests to evaluate the performance of these conversion assets and identify areas of improvement, a long time before UX and CRO were even born! We successful enhanced the lead-to-customer conversion rate and increased funnel marketing efficiency.
That’s probably the exact point where I discovered how to take advantage of my proactivity and my structural thinking to identify problems, opportunities and to achieve improvement and growth. I ended my partnership in the agency in 2013 after a year of living outside of Israel and working remotely.